Hey blog!
Recently my class and I worked on a music marketing project. We first did research by creating research charts from artist of our choice from a genre assigned to us. My group got R&B, hip hop and funk so I decided to do Tyla the singer from South Africa. I looked up the music company she was under. We had to choose someone else who is under the same complaint aswell so I also chose Travis Scott.
On the chart, I wrote about each of their target audience, marketing strategies digitally and physical. I researched them on different websites and Google. Their collabs with other brands, merchandise, and also all about the platforms they stream their music. This helped me understand that depending on their brand and target audience each artist markets themselves are way differently including on which platform they post. I put specific information but made it clear and simple for anyone to understand. I incorporated pictures as visuals to help me better understand the point of the informations. This is good because people who see my project can understand it clearly. All artist market differently in their own way. They use trending platforms like TikTok, Instagram, YouTube snd etc to promote themselves.
