Production Company Logo

Hey blog! For this post today my partner and I had to come up with a production company logo and name. We researched different titles from websites and asked a few friends about a production company name.

The process of coming up with our production company name took a while. At first, my partner and I searched through different websites, looking at examples of production company names. Because we were unsure of which name we anted or come up with, we also asked our friends to help come up with ideas for production company names. A friend jokingly suggested the name Aura Films and that’s when I got the idea for a production name. My partner and I said that Aura Films was too simple and common for the type of film we wanted to make. That suggestion made me to begin to think of an idea in my mind. I thought of the word Aurora instead of Aura which sounded more elegant to me. I liked how Aurora smoothly rolled off the tongue as compared to Aura. After deciding on Aurora Films, I looked it up to check whether the name was copyrighted and legitimate and not completely in use. Although I found that a production company named Aurora films. I did not want to scrap the idea completely as it closely fits our vision. To make the name more unique and professional, I decided to add the word Filmworks, resulting in Aurora Filmworks. Because we are working on a film and the idea came to mind. I felt like this made the name stand out more while still maintaining the elegance and cinematic feel that I was looking for. For the text we decided to go with white and a bold but elegant font. It was plain so we decided to add a glow and the top of the text to make it stand out a bit more. Including Filmworks in the name also gave it a more professional feel rather than being too simple like my panther and I said. In the end, this entire process went from a fun little inside joke to a creative but well thought out decision that fits the tone and style of our film perfectly.